Living proof: AmaWaterways. Just some weeks in the past, as a part of its Journey Advisor Appreciation Month marketing campaign in Could, the river cruise line despatched out a advertising and marketing message telling shoppers the Prime 3 Causes to Use a Journey Advisor.

‘Journey planning made simple’ was #1. ‘Tailor made journey’ was #2. And ‘They’re your finest advocate’ was #3.


Janet Bava, CMO, AmaWaterways

It was a robust pro-agent promotional piece and it was good timing, as journey restarted once more in earnest.

Now these travellers on AmaWaterways’ mailing record know the advantages of reserving with a journey agent. And we questioned, what suggestions does AmaWaterways have for brokers as journey takes off?

Travelweek caught up with AmaWaterways’ Chief Advertising Officer, Janet Bava, asking her to share her ‘Prime 3 Suggestions for Journey Advisors Proper Now’.

Bava shared with us the next suggestions, plus she directed us (and Travelweek readers) to her advertising and marketing commentary from ‘The Strategic Journey Entrepreneur’ podcast hosted by Orlando-based journey advisor Rita M. Perez.

Brokers also can be taught extra about AmaWaterways with two upcoming on-line occasions.

The corporate’s ‘twentieth Anniversary Webinar Wednesday’, going down at present, Wed. June 22, 2022, will embrace information a couple of particular twentieth anniversary supply for shoppers, together with a particular incentive for brokers. The webinar begins at 1:30 p.m. ET.

And on Thurs. June 30, 2022, AmaWaterways will host a twentieth Anniversary ‘Sip & Sail’, beginning at 1 p.m. ET.

Brokers can register for each on-line occasions by way of AmaWaterways’ travel advisor portal.

Little question AmaWaterways’ new 2023 Europe brochure, launched at present in print and on-line, can be entrance and centre throughout the webinars. The hyperlink to order a print copy or view and obtain the brochure is here.


Bava says brokers can maximize their commissions with gives like AmaWaterways’ all-inclusive packages together with air from main gateways in Canada. “AmaWaterways’ MORE TO LOVE sale has been prolonged by way of June 30, 2022 and also you earn full fee on the total package deal value beginning at US$7,039,” says Bava. “This can be a actually highly effective message, as air and land packages normally pay 5% on air and 12% on land package deal. With this promotion, advisors earn a minimal 15% on the overall worth of the sale and it consists of choices to improve to enterprise and premium class seats.”

The MORE TO LOVE sale additionally consists of the corporate’s Journey Waiver Plus, giving shoppers the peace of thoughts they should reserve the restricted time supply because it permits them to shift their dates and transfer their crusing date for any motive previous to 31 days to sail date. Right here’s a video that exhibits the reserving course of:


Bava says brokers can up their possibilities of attracting the precise clientele by way of their social media channels, or improve their e-mail advertising and marketing and web site content material, by utilizing AmaWaterways’ social media software kits.

Designed for journey brokers, the social media software kits embrace personalized posts/copy and pictures from the cruise line’s expansive media library. “Promote our distinctive experiences and gives, together with our Extra to Love Sale,” says Bava. Extra data is right here:

On that word, in her podcast with ‘The Strategic Journey Entrepreneur’ journey advisor Perez, Bava says she’s listening to that with such restricted time, and with so many inquiries, brokers are very targeted on working solely with shoppers that work for them.

“The widespread theme that I’m getting throughout the board is that [agents right now] are all targeted on high quality, not amount. The demand for journey is rising, and the cellphone calls are coming in, the questions are coming in, and we’re all very busy. So we’ve to make the precise selections to decide on the kinds of enterprise, and generate the precise kinds of leads,” says Bava.

“Focus your restricted time and vitality on what can be most worthwhile for your online business. We generally need to assist everybody … however not having a targeted technique is just not the precise method.”

Profiting from a lead additionally means personalizing your method, provides Bava. When Perez asks Bava to call her most most well-liked advertising and marketing methodology, it’s not Instagram, or Fb, or any explicit social media product. It’s extra of an method – it’s one-to-one advertising and marketing.

“One-to-one advertising and marketing is all about understanding who you’re speaking to, and personalizing the content material to that one particular person,” says Bava. “Once you’re placing collectively your advertising and marketing supplies, take a look at who you’re speaking to, take a look at who you’re sending this out to. Be as personalised as you may. Whereas it might take a little bit extra time, it’s going to be far more efficient.

Giving the instance of an agent who’s trying to ship out a promotional message to her e-mail database, Bava says one-to-one advertising and marketing may be so simple as personalizing one message for shoppers who’ve by no means travelled with you, and one other for returning shoppers.


Group gross sales are stronger than ever at this level within the pandemic. “Host a gaggle this 12 months in Portugal throughout our newly introduced late autumn and vacation sailings on the Douro River on the attractive new ship AmaDuoro,” says Bava.

“Use our Portugal Toolkit and make contact with your BDM to host a digital cruise occasion that will help you promote this in-demand vacation spot and supply unique gives and extra financial savings that can be made accessible to attendees of your occasion.”

Portugal is a gorgeous vacation spot throughout winter months as climate is just not as frigid chilly as different areas in Europe, she provides. “Your shoppers also can take pleasure in festive vacation actions onboard and shoreside.”

Can’t collect a gaggle? This vacation spot and itinerary is included within the MORE TO LOVE sale, says Bava.

In her podcast with Perez, Bava highlights how discovering methods to attach with shoppers and their pursuits may be key for producing new enterprise.

With the Portugal sailings, that might imply culinary, or wine, or any variety of themes that so inclined shoppers is likely to be into.

“Study in regards to the pursuits of your shoppers past simply journey,” says Bava, noting that individuals picked up a number of new hobbies throughout the pandemic, from cooking to gardening to music. And naturally, a newfound appreciation for wine!

Additionally at this level within the pandemic, in-person networking is simply as necessary, or possibly much more so, than ever. On this case, becoming a member of a neighborhood wine tasting membership or cooking class may very well be simply the ticket to extra bookings for wine or culinary themed cruises.

“Folks have been at dwelling for a really very long time and so they miss the social connection, they miss the one-to-one conversations. I believe all of us must get on the market and join with our communities on a private degree,” says Bava.

“You need to go on the market, community, generate leads, after which nurture these leads by way of your advertising and marketing applications – your emails, your social media. However you want a technique to feed your advertising and marketing applications. And the best way you do that’s by way of networking. We speak quite a bit about advertising and marketing combine. Networking needs to be a part of everybody’s advertising and marketing combine. I believe we underestimate the facility of networking.”

Source link